TRUÉNO OF LONDOn.

Progressive, innovative and undeniably attractive. We take pride in being the bridge between luxury clothing and urban streetwear. Sticking with our urban musical roots, the brand was re-launched in mid-2016, adding the element of luxury which has seen a dramatic rise to the forefront of urban UK fashion.

Our ultimate goal is to establish an empire of attractive energy and love.  Fashion is simply the chosen method of expression.  That being said we are determined to establish our position as king of the tracksuit, fondly remembered for being the bridge between streetwear and luxury fashion.  We represent the possibility of complete fulfilment through faith and togetherness.